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New Product Development Process
New Product Development (NPD) is probably the most important process for many companies, but at the same time it is also one of the least understood areas. It is important because NPD is responsible for the revenues and margins that a company can achieve and its ultimate value. It is the least well understood process because few companies assign a single individual to be responsible for the whole process.

NPD starts with the identification of an opportunity in the market and ends with the successful launch of the product. In between there are many such as to define the requirements, to develop and test a product concept, to fully define and develop the product, to source for suppliers involved, to plan the manufacturing and supply chain, and to prepare marketing programs. On top of that, its about defining the product strategy, managing the overall product program, and monitoring all the projects and activities needed to drive the NPD process.

Most functional areas of the company get involved at some time or another, including marketing, engineering, supply management, manufacturing, finance, and so on. As the people in these functions use enterprise systems to help them do their jobs, all of these systems are involved in NPD.

Benefits:

  • Process Automation from Idea/ Concept to Product Launch.
  • Handles the creation, update and approval of about 25 different documents that are part of the NPD process.
  • Handles Design Change requests.
  • Handles product extension process from one factory to another.
  • Coordinates activities across Marketing, Engineering, Production, Quality, Customer and Finance departments in multiple locations / factories.
  • Reduce the Time to market.
  • Efficient Tracking, Monitoring and Reporting.

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