NPD starts with the identification of an opportunity in the market and ends with the successful launch of the product. In between there are many such as to define the requirements, to develop and test a product concept, to fully define and develop the product, to source for suppliers involved, to plan the manufacturing and supply chain, and to prepare marketing programs. On top of that, its about defining the product strategy, managing the overall product program, and monitoring all the projects and activities needed to drive the NPD process.
Most functional areas of the company get involved at some time or another, including marketing, engineering, supply management, manufacturing, finance, and so on. As the people in these functions use enterprise systems to help them do their jobs, all of these systems are involved in NPD.
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